Film Poster Research: Guardians of the Galaxy Poster Analysis

The Guardians of the Galaxy (2014):

This film poster contains a lot of bold and vivid colours on a wide spectrum, this is to emphasise the other worldliness of the film as it is set in another galaxy, and involves venturing into space and visiting other planets. The layout is quite simplistic as it has a lot going on in the background; the title is the biggest text on the poster, this is to captivate the audience’s attention by making the film title stand out. Above the film title is the name of the film studio but much smaller in size but still promotes the film company without taking away any attention from the film title. The names of the leading actors are listed above in a slightly smaller font but with the same colours as the film title. The gold font stands out from the busy multi-coloured background, hence why the text is all the same colour except the film company logo. The film is promoted in a way to appeal to obviously MARVEL fans but also to people who enjoy action and sci-fi films, this is demonstrated by showing that all the lead characters are from different planets and are different species to one another; they are all wearing unconventional clothing which emphasises how alien they are as well. Most of the characters are armed with other worldly weapons e.g. laser guns, behind the characters are hundreds of space ships surrounding them, hinting to the idea that there will be conflict and space chase scenes throughout, therefore promising the audience space action that may appeal to hard-core Star Wars fans. In the top right corner there is a planet which suggests that this space adventure and action film will be larger than life, as the Guardians of the Galaxy explore their world and the universe around it.