Film Poster Research: The Jungle Book (2016) Film Poster Analysis

The Jungle Book (2016):

The Jungle Books’ main colour scheme or palette is dark green and some yellows on this poster, the green is present to represent the jungle and all of the wildlife that surround Mowgli and the yellow colours that surround Mowgli are there to emphasise that he is different to all of the creatures in the jungle. The title is large and bold but is placed at the bottom so that it doesn’t take away too much attention from what is going on in the picture; the title is almost like a rustic gold perhaps to relate to the ancient ruins and artefacts left behind in the jungle but also that the wilderness has taken over. This is also reflected in the background with the crumbling arch with the snake and the thick vines intertwined; the font blends in with the habitat to encapsulate the jungle rustic look. The camera angle of the poster is positioned in a certain way in order to not reveal too much of what the characters will look like, making it really obscure and hard to see their faces. This will leave more to the imaginations for the audience.